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in3dinsights Ltd


Expert consultancy advice and flexible resource for research agency and client teams.

With over 20 years experience of leading customer insight functions, I can add value to your business through insight design, development and delivery.


I am the founding director of in3dinsights Ltd, an insight growth consultancy providing expert advice for agency and client side teams on insight Design, Development & Delivery.  With over 20 years’ experience in leading insight functions and developing people I understand how the customer insight game works, and what it takes to play successfully.

From launching an insight investigation which balances depth and speed, to interpreting what the insight uncovered really means, through to activating the insight and influencing stakeholders effectively to achieve real impact.  I bring hands on experience of how a top-performing insight function can support effective decision making and add real value to your business.

I'm excited help you succeed with better insight, happier people and more impact.

I currently offer the following services.  Very happy to chat about any related requirements you might have.

Insight Consulting

  • Organisation insight strategy and vision
  • Insight team design
  • Insight maturity diagnostic
  • Capability development
  • Mentoring, colleague experience and team culture

Freelance Research

  • Qualitative fieldwork (in-depth interviews, ethnography, group and community moderation)
  • Consumer workshops, ideation and co-creation facilitation
  • Proposition development
  • Quantitative analysis

Business Development

  • Proposal drafting
  • Report writing
  • Pitch presentation coaching
  • Procurement process advice


I've spent the last 20+ years leading insight work across financial services, management consultancy, and central government.  I've developed a breadth of experience spanning customer insight, strategy, proposition, and capability development, and I'm excited to see how those skills can help you succeed with better insight, happier people and more impact.​

I'm a maker and a performer at heart, and I’m energised by the creative spark of new ideas.  I love the design process of shaping a concept, collaboratively exploring and developing the idea, then bringing it to life with storytelling and theatre.  I’m an accomplished performer and love being on stage, presenting, hosting, facilitating or chairing, and bringing people together around a common purpose.  An articulate communicator, diplomat and collaborator I’m pretty fluent in corporate buzzwords but prefer talking in plain English.

My leadership roles have all involved humour, humanity and humility, and creating the best colleague experience possible.  I firmly believe that engaged, switched on people who are enabled to be brilliant and enjoy their work is the priority.  All the good things that inevitably follow are just a bonus.

I would love to have a chat about your insight needs and whether I can help.