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Founder, Happenstance Research


Happenstance is a full-service quant research consultancy launched in early 2021, led by Neil Happs, a research director with almost 20 years agency experience.


Happenstance offers an alternative to the big research agencies; giving you director level expertise and support at every stage, while being able to offer a more cost effective and flexible approach. Ultimately, the data we collect and the insights we uncover need to provide answers where clarity is required and give you confidence you are on the right path.

Happenstance offers a full range of quant. solutions, specialising in brand strategy, performance tracking, concept development and creative evaluation. Combined with experience of running everything from customer experience, PR research and thought leadership through to full market segmentation. If a project requires additional skills Happenstance has a strong network of like-minded peers who collaborate when required.

Client experience includes designing and running research programmes for a wide range of brands across a breadth of sectors, like: Jaguar Land Rover, Kia, Toyota, Heathrow, Emirates, Royal British Legion, Homebase, Scotch Porter, Froneri, NHBC, Del Monte, AHDB etc.