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Director, Kotori Research Ltd.


Kotori Research is a London-based independent consultancy. With expertise in both Japanese and European cultures, we serve as a vital link between Japan and Europe through our research services. I'm a native Japanese speaker and an experienced moderator / facilitator.



Understand the business challenge and define the best methodology to gain insights

•Trend Research

•User / Expert Interview

•Focus Group


•User Testing


Translate the insights into actionable strategy using Design Thinking methods

•User Journey Mapping


•Opportunity Matrix

•Business Model Canvas



Manage every aspect of the project to ensure the smooth operation and output quality

•Stakeholder Management


•Task Management

•Language Support (English/Japanese)

•Administration (contract, NDA, incentives etc.)


I'm an innovation-focused researcher and strategist who is passionate about solving complicated problems with Design Thinking methodologies. Before starting Kotori Research, I've worked for a number of large international companies such as Sony, Panasonic, NTT docomo and Euromonitor developing a multi-faceted skills and knowledge in research and strategy.

I've always worked in design, lifestyle, technology field and my recent focus in the past several years is around sustainability. I enjoy working on projects related to clean energy transition, circular economy, nature positive and how to trigger a behavioural shift for people.

In my spare time, I read, play the piano and make Lego with my children.

Please feel free to contact me to say hello!