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Behavioural Science Consultant, Freelance


Experienced Behavioural Science consultant and mixed methods researcher. Specialised in behaviour change, user research, cognitive psychology, and neuroscience


Research: Need an experienced moderator? Want to optimise that questionnaire? Discussion guide missing 'something' but not sure what..? I can help you!

I am an experienced mixed methods researcher who particularly enjoys designing and running research to explore the non-conscious, how we can bridge the say-do gap, user research and behaviour change pieces

Consultancy: I'll bring behavioural science and applied psychology thinking to your research challenges. Not got a project in mind? I'll very happily conduct training, lunch and learns etc


  • Experienced Associate Director level researcher, who has worked in hybrid research-behavioural science roles for the past couple of years
  • Equally happy with quant or qual
  • Worked across lots of different sectors, but particularly interested in B2B, tech, utilities, financial services and healthcare
  • Based in the West Midlands


  • Currently studying PGCert in Human Factors and Ergonomics (in the same field as UX, and particularly relevant to healthcare, organisational performance and automotive)
  • PhD in Psychology (awarded 2017) (specialising in memory / cognitive psychology)
  • MSc in Cognitive Neuroscience (2013) and BSc (Hons) in Psychology (2012)
  • MRS Advanced Certificate (2019)


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