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Owner, ClearCut Insights


Quantitative insights and advanced analytics consultancy, specialising in consumer segmentation. We work with research agencies, marketing and brand consultancies and end clients to design, deliver and deploy best-in-class quantitative research.


We are an insights consultancy dedicated to helping brands unlock the power of true consumer centricity.

We use decades of hands-on, consultative experience, combined with advanced analytics and AI-led innovations, to help brands use their insights to make better business decisions.

We work with end clients and agencies; filling any gap in the consumer centricity roadmap.

Services offered:

  • Full-service quantitative research partner to end clients and marketing consultancies
  • Advanced analytics partner to research agencies, including segmentation, conjoint and predictive modelling capabilities
  • Segmentation experts - with experience in B2C and B2B, across 50+ categories and markets. Specific experience in Hybrid Segmentation, allowing brands to tag CRM databases with motivational segments.
  • Experienced in combining research data with customer and third-party datasets, to give a single consumer view


I set up ClearCut Insights in 2024, after wanting to get back to what I enjoyed the most: doing great work for good people. Despite spending an increasing amount of time on management tasks, I never stopped getting my hands dirty in the data!

Previously I was a Partner and founding board member at STRAT7, and before that Managing Director of Bonamy Finch and Research International's Marketing Science Centre.

I have over 25 years experience in the insights industry, and have personally conducted over 200 segmentations; my true passion and area of expertise. I have also worked across global pricing, branding, innovation and forecasting projects.

I'm very comfortable leading C-Suite audiences through the research findings, working in collaboration with internal insights teams to craft a compelling story. I have presented at multiple conferences and seminars, including the MRS and ESOMAR.