Overview

Ex client-side qualitative and quantitative insight specialist available for full service projects and project support.

Services

• Full service qual, quant and mixed methodology projects
• Quant project support including questionnaire writing, trackers, campaign evaluation, reporting
• Qual project support including interviews, moderation, online communities
• Consumer closeness programmes
• Adapting insight for different audiences

About

Qualitative and quantitative insight specialist with 14 years experience in marketing and insight roles, the majority of which were client side at companies including Birds Eye, Johnson & Johnson and Treasury Wine Estates. I have particular expertise in FMCG and wine, but I love variety, so no topic is too niche.

I'm based in the UK, but enjoy working globally, and I have extensive experience of running international projects.

I’m passionate about creating insight that gives people the confidence to make the right decisions for their business, as well as making insights useable for different audiences; I love it when the non-insights people get curious about insights!