Overview
I'm Toni, a mixed methods freelance researcher with 10 years of experience in Insights. My specialism is youth; I help my clients understand the views and behaviours of Gen Z, Gen Alpha, Students and their influencers (parents, teachers, etc!)
Services
Do you or your business need help to "get down with the kids"? (Rule number one - don't say "get down with the kids")! Need some youth expertise or an extra pair of hands on a research project? I can help!
My Skill Set
Qualitative research: Full service qualitative research including online or face to face, methodologies include focus groups, in depth interviews (IDIs), ethnographies, online communities, shopalongs, co-creation, ideation, website testing and more...
Quantitative research: Questionnaire writing, analysis and reporting using Q Research software
Youth specialism: Qual and quant best practice research with young people (how to engage them in research and get the best insights, in a professional way), and a strong knowledge of youth culture and trends
Presenting & Facilitation: I have experience in presenting at marketing conferences as well as hosting youth panels and co-creation workshops.
About
I’m a qualitative and quantitative freelance researcher with 10 years of experience in the research industry. This includes 8 years of agency experience at ICM Unlimited (now Walnut), YouthSight (now Savanta) and Student Edge.
While I love to research any audience, I am an expert in best practice research with youth (Gen Z and Gen Alpha), along with parents and teachers. My passion for this audience comes from a desire to break the stereotypes that so many have about young people, and to really get to the bottom of what they want their modern world (and everything in it) to look like.
I have a 1st Class Honours Degree in Psychology (BSc), the Market Research Society Advanced Certificate qualification and a Mini-MBA in Marketing (Marketing Weekly). I was also recognised on the Significant Insights Global 30 Under 30 list in 2022. I am DBS checked (Standard).
I’m a coffee addict, I love yoga and festivals (especially Glastonbury!) and I must be friends with any dog or cat I see (I’m a weirdo who loves them both equally).
I work remotely from my first home in Oxfordshire, close to Oxford, London and Birmingham!
