Overview

Sound Insights is your dedicated partner in creating the next 'Best Listen'. We combine cutting-edge research and data analysis with decades of industry expertise to empower audio creatives, marketers, and businesses across podcasts, audiobooks, radio, and audio drama.

Services

At Sound Insights, we've developed a range of approaches that inform and guide the entire creative lifecycle, designed to give you confidence and empower you to create your most impactful work yet.

We provide clear, actionable insights to inform and enhance your creative decisions, working across all types of data to give you a comprehensive understanding of your audience and your audio's performance.

We offer five key services to support you through the creative process:

1. INSPIRE: We analyse cultural shifts and emerging trends to help you identify opportunities for ground-breaking audio that resonates with audiences' evolving needs
2. VALIDATE: We provide simple, robust testing to validate your audio ideas, ensuring you invest your time and resources into concepts with the greatest potential for success.
3. ELEVATE: We use data to identify the talent and IP partnerships that can take your audio to the next level, helping you build buzz and audience engagement.
4. CONNECT: We build detailed audience personas and segmentations to help you create audio and marketing that truly connects with your target listeners.
5. OPTIMIZE: We provide ongoing testing and feedback to help you continually refine and optimize your audio & marketing assets, ensuring maximum impact and engagement.

About

Having recently left Audible at the beginning of 2024, I launched my own research consultancy, Sound Insights, in May 2024.  I live in London, with my wife, Wanda, and we have two daughters - one at the University of Edinburgh and the other has just started senior school.

I lived in the US for 20+ years - studying in a small liberal arts college in North Carolina, as well as a spell in Washington DC, and then for a longer stay in Austin, Texas.  I love Sports, Tech, and Travel.