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Founder, Valmana


Valmana specialises in Archetypal Branding and Research, empowering clients to make emotionally intelligent decisions about their brand, market, or product strategy. By focusing on archetypal psychology, we ensure that every step of the customer journey is connected through human depth.


I'm Jessica, a passionate expert in archetypal branding and research, committed to helping businesses create emotionally resonant brand strategies. With 8 years of experience in the field, I specialise in understanding the deep-seated archetypes that drive consumer behaviour, enabling my clients to forge stronger connections with their audiences.

In my professional journey, I have had the privilege of working with a diverse range of clients, from startups to established enterprises. My expertise lies in identifying and leveraging archetypal patterns to develop compelling brand narratives and strategies. By focusing on the emotional touchpoints that matter most in a customer’s journey, I help brands create memorable and impactful experiences.

  • Expertise: Archetypal Branding, Emotional Intelligence in Marketing, Market Research.
  • Experience: Cosmetics, Confectionary, Alcohol, Coffee, Travel, Tech.
  • Approach: Data-driven insights paired with a deep understanding of human psychology.

Outside of work, when I'm not delving into the intricacies of branding, I enjoy travelling and attending sports events. Whether it's skiing or sipping a cocktail or two in the sun, I believe that pursuing my passions outside of work helps me bring fresh perspectives and creativity to projects.


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