Overview

Difference Engine is a revenue marketing agency. We blend customer behaviour research, data modelling and campaign activation to find what drives revenue. Customer Understanding + Data + Execution = Growth. We work with a network of specialists - maybe you?

Services

Difference Engine is a revenue-led marketing agency. Every brand’s growth engine is different: we help clients focus on what delivers.

We work with our clients to develop market and customer understanding, test demand with data-led campaigns and then scale what works to drive revenue.

We deliver predictable lead-flow and a provable return on investment. And build marketing competency for our clients. We do this by combining insight, digital advertising expertise and mathematical modelling.

It all begins with research: developing customer understanding to inform specialist content creation and highly targeted demand campaigns. We model, test, then scale what works to drive revenue and growth.

Our simple methodology delivers evidence-based marketing to create and capture demand, focus investment allocation and accelerate revenue fast. We:

• Hypothesise growth drivers based on customer behaviour data.
• Test to develop effective attribution and revenue models.
• Calibrate the optimal marketing mix.
• Scale responsive, agile campaigns that grow revenue.

Difference Engine works with clients across industries, including progressive sectors such as spatial/geospatial, property, electric vehicles and renewable energy infrastructure and third sector.

Services include:

• Customer Understanding
• Brand & Messaging
• Specialist Content Delivery
• Demand Campaign Activation
• Revenue Model Calibration
• Marketing Mix Modelling

About

I'm here to be inspired, to learn and to collaborate. I'm an all-rounder marketing and communications consultant, with a fascination for finding out about people and stuff, and a love of writing.

I've worked in technology PR, digital marketing, insight and innovation consulting. Setting up Difference Engine is about bringing all those experiences to bear for clients: getting them closer to customers, building credible evidence bases for strategies and campaigns and delivering meaningful outcomes (revenue).

Doing this means collaborating with fantastic clients and specialists, with a shared simple goal of getting a great job done.

I love work! So satisfying to throw yourself into it.

I'm creative and a problem solver. I can do extrovert, I lean towards introvert. Love a laugh and the good things in life.