Overview

Fully bilingual (English/Spanish) qualitative researcher with over 25 years of international experience. Full-service projects and freelance moderator in the US, Spain and Latin America. Online and in-person.

Services

Experience in a wide range of product and service categories, having worked with top brands across sectors and addressing a variety of business challenges.

Industries:

• FMCG
• Healthcare/Pharma
• Luxury products
• Entertainment
• Automotive
• Alcoholic beverages
• Telecommunications
• Insurance/Banking
• B2B
• Retail
• Education

I manage full-service multi-city projects across the US, Latin America and Spain. Willing to travel, having also moderated in South Africa and UK. Focus group facility in Miami and in-house recruiting in top US markets (New York, Miami, Los Anheles, Houston, Chicago).

Focus groups, ethnographies, in-depth interviews, workshops, shop-alongs, online communities. Experience with various audiences: Adults, children/teens, retirees/seniors, influencers, HCPs (primary care doctors, specialists, nurses, pharmacists), affluent consumers, C-Suite, patients, caregivers, etc.

I also enjoy working with non-profit organizations on projects that deal with pressing social issues.

About

Avid traveler, amateur cook, sports lover, football (soccer) fan, classical music enjoyer, mother and volunteer.

A native of Colombia, I've lived in the US and Spain and currently split my time between the 2 countries.