Overview

I am a bilingual French - English International Qualitative Research Director based in Paris. I work freelance and with a network of other independent professionals (marketeers, planners, creativity specialists, strategists, qualitative researchers, quantitative researchers...)

Services

I’ve always been interested in what are the underlying myths & stories behind what we do – it lead me to study Humanities with a big H – which included English Literature & Linguistics, History, Political Science, Social Anthropology and Theatre (!)...  I first heard of  qualitative research while studying in England, which led me to my first  job as an international qual researcher in my native Paris.

I started first with big & small agencies  (MFR - Millward Brown, BrainValue, Théma, Ipsos, Kantar Added Value..) and then as an independent researcher for the last 10 years. I  conduct  international & cross cultural studies, French 'legs' of international research and an extra researcher for local agencies when needed.

Cosmetics, skincare, fragrance and personal care are a big thing for me, but I have also worked on FMCG, Food, UX for social media/ digital services, start ups, services, air or train travel, OTP healthcare...

Working with a very diverse range of clients & sectors I have learnt to be very pragmatic, super flexible and versatile. I adapt to clients' unique quirks & specifics requests for deliverables.

About

I love dance and ballet, and I love to talk and meet new people, so always happy to chat & connect over real or Zoom coffee