Overview

Dedicated to doing qualitative research a little differently, as demonstrated by my analysis of non-verbal communication (one app and two ebooks) and more recently Digital Conversation Analysis (DCA).

Services

I'm the founder of Momentum Research, a London-based consultancy specialising in a proprietary AI-powered research approach called Digital Conversation Analysis (DCA).

DCA complements traditional surveys and focus groups by scraping and analysing authentic consumer conversations from social media, forums, and review platforms — the places where people speak honestly, in a private setting.

Working across sectors including healthcare, food & drink, automotive, and consumer technology, I use DCA to surface brand and category insights that conventional methods sometimes miss. If you're curious about incorporating this into your research program and offering it as an add-on in proposals, get in touch.

About

I have the usual cultural interests, particularly theatre.

I suppose I'm a bit of a politics and history geek, as evidence from my podcast subscriptions.

Liverpool FC supporter, together with my oldest son.

I try to run 5K twice a week (I'm a bit of a slave to my Fitbit).