Overview

Strategic research consultancy from an APG Grand Prix winner, operating at the intersection of research, strategy, and storytelling. Uncovering insights that spark a bit of magic.

Services

Eightball Insights is a strategic research consultancy, operating at the intersection of research, strategy, and storytelling.

We love nothing more than combining methodologies across qual, quant, and ethnography to unearth untapped insights about your audience.

Helping you understand the real lives behind the data by approaching what we do as storytellers and documentarians, rather than boxed-in researchers.

We turn the complex and conflicting realities of your audience into actionable clarity, uncovering insights that spark a bit of magic

About

In my former life I was a creative strategist for twenty years, fortunate to work at some great agencies like VCCP, BBH, and the &Partnership, and on wonderful brands like Cadbury, McDonald's and Waitrose.

APG Grand Prix 2021 winner for Cadbury Dairy Milk, including Special Award for Best Contribution to Brand Growth
APG Silver winner 2021 for Cadbury Twirl Orange
IPA Award Winner for HMRC Self Assessment
Former Campaign Face to Watch

Central St Martins photography graduate. Failed novelist and screenwriter. Still trying to do something meaningful with a Philosophy degree.

Lover of how I now get to combine all these lovely interests as a researcher and consultant.