Overview

We are Rooftop Research: Two freelance qual researchers, Katrin and Paul, based in Berlin, working in both English and German-speaking markets. Combined we have 30 years of experience working with major players in FMCG, Tech, Automotive, Food & Beverage.

Services

We offer full-service as well as freelance support. We moderate in both German and English Katrin a native German, fluent in English and Paul a native Brit, fluent in German) and work together to uncover cultural differences and connections between the UK, US and Germany.

Focus Groups, IDIs, Ethnography, Online Community, Shop-Alongs, UX.

We are experts in getting the word on the street, talking to real people, learning about their lives, their relationships with people, brands, technologies, and trends.

We believe in personal conversations, based on mutual trust and seeing eye-to-eye, as way to generate true insights. We combine this with our proven skills in delivering results on a strategic level.

About

With over 14 years of experience leading national and international projects, I am a seasoned qualitative researcher and moderator specialising in the German market, as well as the US and UK, with supervision and syntheses experience in global research.

I love meeting consumers and finding out about their daily lives and have extensive expertise as a moderator and interviewer, applying a wide range of methods including ethnography, online studies, in-depth interviews (IDIs), UX research, focus groups, and workshops.

Until going freelance in 2022, I worked for Happy Thinking People (now Human8) , a leading boutique market research agency with offices in Berlin, Munich, Zurich & Paris.

I've worked with many of international clients from the food & beverage, household appliance, automotive and spirits category. Clients include, Miele, Electrolux, Bosch, Kärcher, L’Oréal, Victorinox.

In 2020 I won the GOR Best Practice Award together with her client AEG/Electrolux. I was also part of the GRIT Future List: a list recognising young leaders in the insights industry who are already making a real impact.