Overview

Qualitative Researcher and Brand Strategist

Services

Bringing together expertise in qualitative research, cultural analysis and brand strategy, to understand people and build stronger brands.

Working in the UK and international markets, using online and traditional methodologies.

Services include:

• Interviews with consumers, customers, industry experts, stakeholders, employees
• Groups and co-creation sessions with the above (in person or online)
• Digital communities
• Category and cultural scoping, trends development
• Competitor analysis
• Knowledge audit
• Proposition or platform development

Twenty years' experience spans a multitude of categories and briefs but my passion is for broad questions about people, cohorts and culture. I also enjoy working with SME's and businesses that have strong ethical credentials.