Overview

“What do you need to be able to DO with the insight?”
Wynsight turns deep human understanding of the consumer and the end users/stakeholders of the research and insight into competitive advantage.

Services

Simultaneous focus on developing empathy both for the consumer and for stakeholders ensures Wynsight gives you What You Need to drive action, not just what you want to know. By focusing on the resulting action, Wynsight builds in ROI for you from the start, and focuses project scoping - and therefore value.

But converting insight into business wins takes more than just great research: it also requires building a customer-centric culture, developing your own insight capabilities, and a strategic approach ensuring every project builds on previous work.

About

I have over 20 years experience in client-side consumer insights, working for global brands such as Coca-Cola, HTC and most recently Samsung Electronics where I was Head of Consumer Insights in the Global Experience Strategy & Innovation team, working closely with HQ in Korea to create a culture of consumer-centricity. I am bilingual in French and English and have extensive experience working across cultures, which is something I greatly enjoy. This is also my second year as a judge for the AURA awards, something that gives me an opportunity not only to see all the best insight work, but also to meet a huge variety of amazing people. Since I set up Wynsight, I have worked mostly with startups (Nuvio Recover, MenstruWell, SuitZero, Conscium AI) in the health and sports tech space, on imbuing AI with elements of human moral consciousness, and now with Highland Broadband on understanding the specific needs of people in isolated rural communities. Working with other people and meeting consumers, especially face to face, is a great motivator for me, source of creativity, and all too rare in the current remote working environment.