Overview

Research, insight and strategic consultancy across topics which have societal good, social impact and purpose at their heart. Equally enthusiastic about solo projects, acting in a supporting capacity or working as part of a collaborative team.

Services

• Qualitative researcher and strategic consultant.
• Experienced in applying behaviour change models, especially COMB-B, to generate strategic recommendations
• Adept at working across all project stages, with expertise in tender and proposal development; interviews, focus group and workshop discussion guide writing; focus group moderation; workshop facilitation; reporting and presenting findings
• Also experienced in ad-concept testing, message testing, stakeholder liaison and communications and comms consultancy
• Experienced across public and third sectors; clients have included NHS England, Alzheimer’s Research UK, The National Adoption Recruitment campaign and Sport England. Also, well versed working with PR and advertising agencies.
• I’m open to working across a range of areas, but I love getting my teeth stuck into sensitive and knotty topics – e.g., violence against women and girls, knife crime, sexual assault, physical activity, cyber safety and across a range of issues within public health
• Worked with a range of audiences. I have expertise in engaging what is often seen as 'hard to reach' audiences including multicultural communities.

About

I began my career in PR and comms, working across behaviour change campaigning when ‘behaviour change’ wasn’t such a thing. I was lucky enough to campaign and raise awareness of issues including teacher recruitment (Train to Teach); apprenticeships (National Apprenticeship Week); smoking cessation (Stoptober); winter preparedness (Stay Well This Winter) and childhood obesity (Change4Life). Still within the public sector and charities space, from here, I developed a specialism in multicultural marketing, an area in which I spend a portion of my time. It was when working within this area that I realised a genuine love for insights and strategic work, borne from the fact that the jumping off point for much multicultural marketing is zero insight into the communities clients want to reach.

I have a delightful 5-year-old, live in Middlesex, love Cornwall, beaches and cooking.

I’m new to this platform and open to working collaboratively, so do get in touch if you’d like to chat.