Overview
Insight Research is an independent, full-service, research and insight consultancy. Specialising in B2B qualitative and quantitative research in all business sectors, Richard and his team have over 90 years' experience working for private, public, agency and membership organisations.
Services
Insight Research exists to give an objective answer to those questions critical to your business which you do not have the resource to answer in-house.
Having delivered hundreds of bespoke market research projects advising organisations on their growth strategies, we have successful experience in all main industry sectors.
We specialise in interviewing the people who matter, whatever their seniority, finding the data and information critical to your business strategy, and providing the clear analysis and insight you need to inform your strategic decision-making process.
As a full service agency, we design your study, conduct the fieldwork, analyse the results, write the report and present the findings. At every stage we keep your objectives in mind. Each study we conduct is individually designed.
Every business has different issues and different specific questions that need answering, but broadly speaking our studies tend to be of the types outlined below.
- Customer Insights and Attitudinal Research
- Business Strategy
- Acquisition and Due Diligence
- New Product/Service Development
- Pricing
- Customer & Employee Advocacy and Sales Enablement
About
Richard has over 35 years’ experience in insight and strategic market research. He has particular specialism in business-to-business research, particularly market trends and growth analysis, customer experience/perception/satisfaction, acquisition due diligence, new product/service development, and competitor analysis and benchmarking.
While he has particular experience in the built environment and construction sectors, Richard has conducted hundreds of research projects across most sectors, notably commercial and industrial finance, IT and software, manufacturing, chemicals, pharmaceuticals, logistics and utilities. These have nearly all been ad hoc studies for clients in the private, public and membership sectors in the UK and worldwide.
He started his insight career at Research Associates in 1989 and became co-owner and Director of the company in 2001. In 2022 he became Director of AMA Research then Consultancy Director of Barbour ABI. He is now a Partner/Director at The Insight Strategists.
Richard is comfortable working for clients at all levels within organisations and providing strategic recommendations to Board and C-Suite audiences based on the insights derived from research projects. Richard is a Certified Member of the Market Research Society.
Outside of work he likes dogs, waking, music and camping, and being bossed around by his wife and daughters.
