Overview
I'm a freelance senior qualitative researcher with 12+ years experience. I'm culturally-driven with a strong background in cultural insight and creative development.
Services
Whether it’s over Zoom, chatting on a sofa, or hanging out in a bar, I love having meaningful conversations with people. I use a variety of techniques and methodologies to understand human behaviour and uncover inspiring insights.
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Ethnography
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Interviews (online & face-to-face)
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Cultural analysis/reports
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Online communities
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Expert interviews
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Concept exploration
- Creative development
About
I’ve held senior positions at a number of leading insight & creative consultancies and clientside at Bumble. I've led projects across insight, innovation and strategy for a wide variety of clients, across a range of categories, from start-ups to large organisations.
I’m based in Sheffield but have travelled all over the world to hear people tell their stories and connect brands with their audiences.

