Overview

I'm a freelance senior qualitative researcher with 12+ years experience. I'm culturally-driven with a strong background in cultural insight and creative development.

Services

Whether it’s over Zoom, chatting on a sofa, or hanging out in a bar, I love having meaningful conversations with people. I use a variety of techniques and methodologies to understand human behaviour and uncover inspiring insights.

• Ethnography

• Interviews (online & face-to-face)

• Cultural analysis/reports

• Online communities

• Expert interviews

• Concept exploration

• Creative development

About

I’ve held senior positions at a number of leading insight & creative consultancies and clientside at Bumble. I've led projects across insight, innovation and strategy for a wide variety of clients, across a range of categories, from start-ups to large organisations.

I’m based in Sheffield but have travelled all over the world to hear people tell their stories and connect brands with their audiences.