Overview

I’m a trained psychologist and former interior designer who has spent 25 years observing how people really live, move, and interact with their environment, from cars to connected homes. Leading international research from Latin America to China for over 25

Services

I’ve always considered research as an interactive process: by building meaningful relationships with consumers and consistently delivering value, businesses can create strong, lasting connections with their clients - not only in terms of profit, but also in brand equity and market presence.

My approaches include:

• Immersive Observation
• Decoding subconscious/latent needs
• Involving both consumers and clients in co-creative processes
• Leveraging playfulness
• Co-creating future scenarios

I believe there is no universal answer to “what consumers want.”

Human behavior is fluid, contextual, and evolving; and understanding it requires curiosity, empathy, and openness to multiple possible futures.

About

Curious by nature, international by life choice, and multilingual by passion.  Always ready to be amazed,  always learning something new, whether it’s through research, raising my daughter or simply paying attention to how people live and adapt.

I need to use my hands: to create, to make art, to decorate spaces, to plant flowers and watch them grow. Happiness, for me, is being on the road — discovering places, cultures, ideas, and perspectives, and letting them quietly reshape the way I see the world.

Connecting with an international crowd who shares my love for discovery is just "fantastique"! Happy to be here.