Overview

Peak Insight specialises in data led Pricing, Consumer Insight, and Data Analytics predominantly within the UK Hospitality industry.

Services

In January 2026 Peak Insight formed based on three key principles - Trusted, Adaptable, Experts. We pride ourselves on a our adaptable approach to our clients needs, our services are best outlined as:

• Pricing & Revenue Support
• AQA Data & Insights Solutions
• Fixed-Term Fractional Roles
• Data Discovery & Commercialisation
• Data Acquisition
• Partner Network Support

About

I have spent the last 15 years within the hospitality industry specialising in Pricing & Promotions, Data & Analytics, and Consumer Insight with the UK’s leading Hospitality companies.

I was key member of leadership team that built Hospitality Data Insights (HDI) into one of the UK’s leading Hospitality insights businesses over the course of the 6 years leading up to and through the acquisition by Reward Sports Loyalty Ltd in 2024.

During those years I lead the team that built and developed the UK’s leading source of hospitality pricing data - supplying the biggest brands within Pubs & Bars, Coffee & Quick Service Industry.

When not knee deep in data, I'm likely to be found out climbing in the peak district or further afield in my big yellow campervan 🙂