Overview

Full service market research company specialized in shopper and consumer research topics. More than 50 years of research expertise in a very experienced team stand for consistently strong practical relevance and agile project management.

Services

• Research specialist for manufacturers/industry (focus on FMCG), retailers, and service providers
• Clients from various industries – thinking outside the box
• Staff with over 50 years of combined research and implementation expertise
• Broad expertise in shopper research and in target audiences and branding
• Experienced partner for customer journey management
• Comprehensive range of methods – qualitative and quantitative approaches
• Professional management of international projects
• Limbic® licensee with specialized research expertise
• Translating insights into action
• Based in the south of Germany

About

I am an experienced market and shopper research professional with a strong background in international FMCG research projects. My work centres on the design, execution, and analysis of quantitative and qualitative studies conducted across multiple markets, covering the full research process from study design to insight‑driven reporting for senior stakeholders.

I have extensive experience in purchase decision and category research, concept and product testing, and shopper journey analysis, working with diverse target groups and cultural contexts. I combine methodological rigor with a clear understanding of commercial decision‑making requirements in international business environments. In addition to my research expertise, I bring a high level of technical proficiency and work confidently with analytical, automation, and collaboration tools, as well as digital solutions for data, image, and process management.

Within projects, I typically take on both analytical and structuring roles, spanning project scoping, methodological development, operational execution, and tailored client presentations. My working style is evidence‑based, precise, and consistently focused on delivering reliable, comparable insights that support informed decisions in an international context.