Overview

Qualitative researcher, specialising in kids and family. Particular expertise in user research for pre-school audience, playtesting games for kids and teens, and moderating sessions with kids and parents. Masters in Early Childhood.

Services

Specialising in user research for pre-schoolers and parents, after originally starting my career as a digital producer for educational and pre-school products. My Masters in Early Childhood Studies led to me specialising in user research for kids and families. I love working with children and teens, finding out what they most want from a product or game and then ensuring the final product is the best it can be. 

I can recruit kids and families for your project, and do small in person, at home tests and focus groups. Testing in homes means children are relaxed and comfortable, leading to honest and more detailed feedback. I am DBS checked. I can also offer online sessions if preferred, including moderating sessions remotely. Happy to be part of a team or working on my own.

I also consult for children’s TV and digital on how to ensure programmes and products for children are inclusive, and audit existing IP and content through a ‘gender lens’: this often informs how I approach my recruitment and research sessions.  

About

I have over 25 years’ experience in children’s media and education, producing and testing kids and family content, across Amazon, CBeebies, Sky Kids, Moonbug, Discovery Education, Nickelodeon, Nick Jr, Outright Games and Playtest Games. I've been self-employed for over 10 years and work from home in London.

I have extensive expertise in how to challenge inequalities in childhood and education, including as a key member of the Let Toys Be Toys campaign. I am on the board of UK Feminista, who work to tackle sexism in schools and combat commercial sexual exploitation in the UK.

I am on the Advisory Committee for the Children's Media Conference, leading the Inclusivity Working Group, and am Executive Producer for the Children’s Media Conference’s ‘Inclusivity Now’ strand. I'm on the executive group at The Children’s Media Foundation, responsible for Diversity and Inclusion.

I have been a juror for the BAFTA Children's and Young People Awards, a juror for BAFTA Games Awards and a juror for the Women in Film and TV Awards.