Overview

Indonesia Qualitative Research Fieldwork Partner for Global Agencies

Services

Hi! I'm Farah, an independent qualitative research fieldwork manager based in Indonesia, with 10+ years of experience supporting marketing research agencies across the UK, Europe, and APAC.

Pitching for a project in Indonesia, or already won it? I've got it covered.

I handle the full fieldwork process, from recruitment and screening to moderation, logistics coordination, and quality control, so your team gets rich, nuanced findings that actually reflect how Indonesian consumers think and feel without the operational headache of managing it remotely.

If your agency has an upcoming qualitative research project in Indonesia, let's talk.

About

I started out as a qualitative researcher and moderator at Kantar, InsightAsia, Human8, and Love Frankie, running FGDs and in-depth interviews for global brands across FMCG, tech, social impact, and media.

These days, I prefer working behind the scenes as a fieldwork manager.

Outside of marketing research world, I'm a Career Advisor for youth!