Overview

As a Research Director with 20 years’ experience, I now partner with agencies and consultancies on a freelance basis. I provide flexible research support across the full project lifecycle, helping organisations move beyond assumptions to make evidence-based decisions.

Services

I offer end-to-end insight and strategy support, from early stage problem definition through to activation and impact:

• Framing & Design – shaping business questions into clear research objectives, designing robust methodological approaches that align to commercial goals.
• Project Leadership – leading programmes from proposal to debrief, including timeline and budget management, stakeholder alignment, and supplier coordination.
• Quantitative & Qualitative Expertise – designing and delivering multi-method research including advanced quant alongside qualitative approaches such as IDIs and focus groups.
• Analysis & Commercial Storytelling – synthesising complex data into compelling, insight-led narratives that inform strategy, influence stakeholders, and drive action.
• Client Advisory & Facilitation – acting as a trusted partner to senior stakeholders, facilitating workshops, planning and decision making sessions.

I’m available for short term contracts, working across both B2C and B2B audiences, and am open to collaborating with specialist partners.

About

I bring a broad, cross-sector perspective spanning Automotive, Hospitality, Finance, FMCG, Retail, Media, Travel, Arts & Culture, Public Sector, and B2B sectors including Logistics, Manufacturing and Financial Services.

Over a 10-year tenure as Research Director at MM-Eye, I led high-value global insight programmes, influencing brand strategy, innovation pipelines and customer experience transformation. More recently, I have worked within a consultancy environment delivering relationship and organisational effectiveness programmes for B2B clients.

As a bilingual Swedish-English speaker, I am also able to moderate IDIs and focus groups in both Swedish and English, helping organisations engage participants in their language, uncovering deeper more culturally nuanced insights.

I am motivated by understanding what drives human behaviour, relationships and decision-making, and using that understanding to create tangible commercial impact.

Throughout my career, I have operated as both a delivery lead and a trusted advisor, partnering closely with senior stakeholders to shape direction, challenge assumptions and unlock growth.

Known for being structured, commercially focused and collaborative, I bring clarity and momentum to complex challenges.

If you are looking for experienced senior-level support, whether to lead a programme, strengthen your team, or bring fresh strategic perspective, I’m available for freelance engagements, short-term contracts and collaborative partnerships.