Qualitative and quantitative research with a passion for delivering clear, action-oriented insights. I work across a range of sectors particularly focusing on consumer research in charity, fmcg and leisure sectors.
Kaleidoscope provides qualitative and quantitative research for the UK market. The majority of work is full service but I also provide support resource such as report writing, presentations, moderation and questionnaire design.
I pride myself on being pro-active and flexible and projects are designed utilising all the standard research techniques as appropriate.
I get a real buzz from communicating research results in a clear, action-oriented and thought provoking way.
I started my career working in NOP/GFK as a graduate and remained there for almost 20 years working my way up the corporate ladder! I decided that I wanted to go back to my roots and get more 'hands on' with research and so Kaleidoscope was born. Setting up Kaleidoscope in 2001 was the best move I could have made - working directly with clients at all stages of a research project reminded me what I love about the industry.
I think I was born to be a researcher - it appeals to my inquisitive nature, suits my ability to juggle umpteen tasks at the same time and, with a new challenge to be met on every project, means I never get bored! I particularly love the analysis stage where I get to uncover the answers, find the little nuggets of treasure and advise clients on how to make best use of the knowledge within their business.