Overview

I'm a first-class freelance qualitative researcher with over twenty five years’ experience, living in North Wales.

I love working in the not for profit and social sector. And delivering insight in the commercial world to save the planet.

Services

Professional freelance research support for research agencies, consultants, clients. Based in North Wales with easy access to Liverpool, Chester, Manchester. Happy to travel. Moderate in both the real world and virtual. I have moderated 1000s of focus group discussions and depth interviews.

• Project management
• Moderation (focus group discussions, depth interviews, online moderation)
• Analysis and reporting
• Debriefing of findings and workshop delivery

I provide a professional, thorough, trustworthy and consistent service; with a thirst for truly valuable insight. Transparent and fair pricing.

A passion for sustainability, with expertise in;

-   Charity sector and not for profit e.g. animals, healthcare, youth, overseas. A mix of stakeholder engagement, and donor and supporter activities

-  Social research: Collaboration on projects covering government benefits, tax, energy, housing, environment, travel and communications. My work in this sector often involves behaviour change theory embedded in the discussion and addressed in the analysis.

-   Tourism (with a masters in Responsible Tourism Management)

-   Branding and communications

-   Automotive

About

Highly experienced researcher. Certified Status of the Market Research Society (CMRS). Previously; co-founder and owner of Skyrocket research agency, senior consultant at ideas+visions automotive research, senior consultant at Discovery Research, associate director Pegram Walters International (now Synovate), SRE at Millward Brown.

I'm learning to speak Welsh so couldn't possibly moderate in Welsh. However, living in Wales and being a part of the local community means I can contribute meaningfully to the Welsh context and narrative.

I have a passion for Responsible Tourism and have a MSc in Responsible Tourism Management (Merit).

A volunteer for Sported; a nationwide charity with a focus on sport and communities; young people. I was until recently on the Betws-y-Coed and district tourism association committee - I now help out on specific projects.

I run, do yoga, walk my dog Benji, and enjoy everything that living in Snowdonia and North Wales has to offer.