Overview

I'm a first-class freelance qualitative researcher with over twenty seven years’ experience, living in North Wales.

I love working in the not for profit sector and undertaking social research. Delivering insight in the commercial world to save the planet.

Services

Professional freelance research support for research agencies, consultants, clients. Based in North Wales with easy access to Liverpool, Chester, Manchester, North West. Happy to travel. Moderate in both the real world and virtual. I have moderated 1000s of focus group discussions and depth interviews.

• Project management
• Moderation (focus group discussions, depth interviews, online moderation)
• Analysis and reporting
• Debriefing of findings and workshop delivery

I provide a professional, thorough, trustworthy and consistent service; with a thirst for truly valuable insight. Transparent and fair pricing.

A passion for sustainability, with expertise in;

-   Charities and not for profit e.g. animals, healthcare, youth, overseas. A mix of stakeholder engagement, and donor and supporter activities

-  Public Sector and Social research: Collaboration on projects covering government benefits, tax, energy, housing, environment, travel and communications. My work in this sector often involves behaviour change theory embedded in the discussion and addressed in the analysis. At times in the context of working towards Net Zero.

-   Tourism: I have a masters in Responsible Tourism Management where actions taken are about putting locals at the positive heart and tourism in a supportive role.

-   Branding and Communications

-   Automotive, including Car Clinics (interest in working towards Net Zero)

About

Highly experienced researcher. Certified Status of the Market Research Society (CMRS). Previously; co-founder/owner of Skyrocket research, senior consultant at ideas+visions automotive research, senior consultant at Discovery Research, associate director Pegram Walters International (now Synovate), SRE at Millward Brown.

I'm learning to speak Welsh so couldn't possibly moderate in Welsh. However, living in Wales and being a part of the local community means I can contribute meaningfully to the Welsh context and narrative.

I have a passion for Responsible Tourism and have a MSc in Responsible Tourism Management (Merit). In the context of tourism, 'Over-tourism', responsible tourism communication, and cultural heritage are areas which I'm especially interested in having an opportunity to research.

A volunteer for Sported; a nationwide charity with a focus on sport and communities; young people. I was until recently on the Betws-y-Coed and district tourism association committee - I now help out on specific projects.

I'm learning to play golf and to my surprise I'm loving it! Training and having fun with Joey, a new to us dog. I enjoy everything that living in Snowdonia and North Wales has to offer.

I'm keen to be involved in engaging people and other stakeholders through Participatory Research (Participation).