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Ask Joe Public Ltd


Ask Joe Public was launched 2006 by Julia Whitehead.  Julia has over 25 years' experience in qualitative market research and has worked in both agencies and clientside roles.  She is passionate about research and problem solving.


Senior level thinking at good value for money prices

  • We listen to you to create solutions that fit your objectives and budget.
  • Providing consumer-understanding to evolve your brands and help move you to the next step
  • No packages, instead bespoke research to fit your business needs and budget.
  • Experienced in U&A, concept development, NPD,  customer journeys, branding and communication and we have helped to produce award-winning advertising for our clients.
  • We undertake projects for established global brands, start ups and everyone in between including research, advertising and design agencies.  We are experience in F&B, fashion, finance, tobacco, travel and leisure, luxury goods, retail sectors including bricks and mortar and and ecommerce.
  • We undertake face-to-face and online methodologies, including focus groups, depth interviews, in situ intercepts, community platforms, ethnography, video content and diaries.
  • Julia provides consultancy, end to end research solutions and standalone moderation.
  • She works independently and/or on larger or mixed methodology projects with others has the capacity to collaborate with other consultants from the ICG.



I love my job - it's a true privilege.

It allows me into people's worlds and enables me to sharing people's behaviour experiences with them.  I enjoy listing to their stories and watching them go about their daily lives and seeing how they react to ideas.  My job has taken me from everyday situations to extraordinary places and life moments, including shopping for engagement rings, holidaying with them on a cruise ship and being in high security government sites.

I have been a tutor on the APG 2-day moderation course, invited to be an expert adviser on SME's for the Guardian Newspaper and written articles for online platforms, including Marketing Donut and HSBC business centre.  In my spare time I enjoy walking, yoga and travelling.