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Director, Free Spirit Consulting Ltd


Many people say ‘good enough is good enough‘ for insight. We firmly believe it isn’t. Nowadays we need to deliver clear answers more coherently than ever before to make astute commercial decisions. That is what Free Spirit excels in.


Full range research specialists in the UK and across the globe, covering both new and traditional approaches to qualitative and quantitative.  We also run energising strategy workshops to help organisations through challenges such as brand positioning, or alignment around new corporate objectives.

With budgets becoming increasingly tight and research stretched across the growing number of methodologies available, our approach is a pragmatic one: we only using the latest tools when they are fit for purpose AND add genuine value, rather than window dressing to win a proposal.

 To see what sets us apart, have a look at our Values and Service Level Agreement at freespiritconsulting.com/service-level-agreement

We have recently become an approved Unilever supplier.


An outstanding linguist to best newcomer award at The Research Business International to being rated as ‘excellent’ in the Unilever accreditation scheme as Project Lead and Moderator – my career is marked by achievements of the highest quality.

I bring a rich background to my work with Free Spirit:

  • Time in both research and management consultancy which has allowed me to take a more strategic view of customer insight
  • Experience of running a department of sports media researchers which has taught me the need for responsiveness and timeliness
  • A couple of secondments on the client-side (Amex and The Telegraph) giving me an understanding of client-side insight teams and the level of clarity required to meet stakeholder needs.
  • Extensive global travel for research from Indonesia to Israel managing the more simple to logistically and politically complex projects

I am also a trained workshop facilitator, not just a researcher who runs workshops.

Outside of work I love travelling and experiencing different cultures.  I also am an avid runner and have competed at many different distances and in many places in and outside of the UK.



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