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Start-up Research

Overview

Helping private and public sector organisations to make the right decisions for their brand by providing bespoke market research support. You will receive tailor-made, high quality market research results and interpretation; not just numbers, but what the numbers mean.

Services

Chris Brookes, the founding Director of Start-up Research, began her research career at Millward Brown, and has worked client-side at a range of organisations including Which? and Royal Mail.  Chris has been working at Director level for many years, including at Ipsos-MORI.  She has a degree in English & American Literature and an MBA from the University of Warwick, and is a Certified Member of the Market Research Society.

Chris’s particular strengths are quantitative research, international research, and online research.  She has knowledge of a wide range of business sectors and their issues and is particularly expert in research in higher education. She also has extensive experience of conducting and analysing qualitative research, typically when needed prior to a quantitative stage, and of using workshops to define and progress business issues.

 

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