Overview
BatchelorClark is a boutique consultancy that works with action-oriented marketers in the private, public and third sectors as well as above, below and through the line agencies. Our clients want qualitative insights that are not just interesting, but actionable.
Services
Based in North London, BatchelorClark provides marketing friendly, actionable qualitative insights for action-oriented marketers. We specialise in working with clients who want insights that are usable and that work with their marketing strategies and help drive the business forward.
Core experience and qualitative research specialities lie in:
- 3rd Sector/Charity clients
- Fashion/retail clients
- Housing and Construction clients
- B2B clients and projects
- Financial Services
- Working with integrated agencies
Core methodologies:
- Understanding data and segmentation
- In depth interviews into sensitive subjects and with very senior respondents
- Focus groups and pre-tasks
About
Having spent 15 years agency side, leaving a company client director role in a successful Integrated Agency, Miriam decided to take a degree in Psychology and Business to enable a career shift into Market Research.
During the degree, she also worked client-side with NatWest as a senior marketing consultant for six months across two years in their cross brand marekting team.
On achieving a first class honours degree, as well as the award for outstanding academic achievement from the British Psychological Society, she set up BatchelorClark in 2006 as a boutique market research consultancy specialising in qualitative and creative research.
This experience means that she is a highly skilled researcher with an excellent theoretical grounding as well as a senior marketing practitioner with over 20 years’ experience of business management.
In her spare time, Miriam is an active member of her local drama group, The Garden Suburb Theatre and has been since she was eight years old. She is the third generation of her family to tread the boards with the group.
