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Sue Pedley

A brand and communications qualitative researcher


Full service qualitative research, consultancy, brand or strategic development workshops, idea creation, group and IDI moderation, workshop facilitation


Healthcare, Not for profit sector, brand revitalisation, brand research, communications research


My work experience is a mixture of research agency (NOP) and ad agency strategic planning (DMB&B, EURO RSCG). Over more than 25 years, I have gained wide-ranging brand experience (Cadbury, Reebok, Reckitt Benckiser), both UK & international.

I have spent the last 19 years running my own brand strategy and research consultancy. For the last 15, I have specialised in healthcare and the not for profit sectors My healthcare experience involves a number of OTC and Rx brands as well as services. I am familiar with many of the different target audiences that are important to healthcare planning, including GPs, nurses, pharmacists and specialist practitioners.