Overview

I specialise in impactful research, analysis and insight. Expertise to compliment your team or bespoke projects.
Expert in: reaching your audience in their language; providing insights to grow your business or audience; Online; Quantitative; Questionnaire design; Charities, Finance, Neighbourhood Planning.

Services

I specialise in impactful research and insight. I can provide research, analysis and insight expertise to compliment your team or as a bespoke project.

Services include:

• Research strategy planning and project design
• Questionnaire design (online, telephone & face to face)
• Project management
• Data analysis, interpretation and visualisation
• Report and presentation design and writing
• Pitch and proposals
• Online moderation
• Desk research

Key strengths:

• Experienced researcher with excellent understanding and experience of research strategies, methodologies, analysis and interpretation.
• Creative and analytical data consolidation & interpretation – finding and communicating ‘the story’.
• Project management from conception through delivery to implementation.
• Ability to see big picture and attend to detail.

Areas of expertise: Quantitative analysis & interpretation; data consolidation; questionnaire design; online research (qual & quant); customer insight; customer satisfaction; concept testing; brand & market understanding; audience profiling.

Sectors: Third sector & charities; Finance & Pensions; Government; Youth & education; Retail; Food & drink; Neighbourhood Planning, housing & development.

MRS Certified Member (hold the MRS Diploma) & MRS Company partner

Research Academy, Academy Associate: Lecturer and personal tutor on MRS Advance Certificate and MRS Diploma courses

About

I have over 20 years market research experience and an excellent understanding and knowledge of research strategies, methodologies, analysis and interpretation.

I currently work as a freelance Insight Consultant offering director level resource. I have strong project management skills from conception through delivery to implementation.  I have always had a strong focus on online research, vehemently championing good practice in a growing market. I have strong ties with a panel company which means have written a lot of online surveys for lots of different clients.

I graduated from the University of Exeter with a BA (Society Economy and Social Policy) and a MA (Applied Population Research). Previously I have worked at BMRB, London Underground and YouthSight.  I've also had contracts working at DWP, Money & Pensions Service and the Department for International Trade.

I love working with organisations helping them to get a better view of their market landscape and audience and using this insight to grow and diversify. And I learn about a range of markets in the process - ask me about bees, tinfoil, pensions, dog food or bank accounts for grandparents...