Overview

Marketing research and customer insight experience of 20 years.
Japan expert, 25+ years experience in Japan.
Based in Tokyo and Singapore.
Supporting MNCs, Japanese legacy brands, Australian startups growth across Asia.
Focus on leisure, travel, hospitality, retail.
Data activation, workshops.

Services

DD: Unique Insight to Inform & Inspire

DD is a creative and strategic marketing research consultancy.

We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.

Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.

Our approach is founded on our experience of empirical research--qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.

Full-range research and brand consultancy: methodology tailored to client objective and customised to local market; analysis sensitive to culture and people:

1. Research design: with a view to answering client brand's questions and inspiring informed action

2. Setup and recruitment: determine participant criteria--consumer or expert--and compose screeners

3. Addressing issues: formulate questions and write discussion guides in a way that would elicit open response

4. Fieldwork: go into market, talk to people--in situ or viewing facility--and collect visual and verbal data

5. Analysis: report in English or Japanese to answer client's questions and inspire informed action