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Camino Insight Ltd


Camino Insight (est. 2013) collaborates with brands who are genuinely customer focused. User-led design and the future of work are at Camino’s heart centre. Founder and Director, Deborah is driven by the desire to surprise and delight her clients.


Sector Experience:

Digital & media | Future of work & workspace design | Social | Finance | Health & leisure | Entertainment | Automotive | Charity | Travel & Tourism | Young & harder to reach audiences | FMCG

Project Experience:

UX Research lead | NPD | Creative & product development | Business & brand strategy | Audience immersion

Asynchronous & synchronous online qual (Remote & f2f user testing, online communities, digital ethnography, online groups), plus all the traditional qual methodologies & a smattering of quant thrown in for good measure.



A project may be designed strategically, carried out without a hitch and even reported beautifully, but unless it has actionable impact on the business it is no more than interesting. I always focus on providing appropriate and actionable recommendations for my clients, that answer their project objectives, and feed into their overall business objectives. When a client leaves a debrief knowing exactly what steps they need to take, I feel I have done my job well.

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