Analytics in Market Research, Consulting,Training, Reporting

Services

Always passionate about numbers and quantitative methods, I have a BA in Statistics - Economic Forecasting, a MPhil in Statistics -Econometrics and I am a Chartered Statistician of the Royal Statistical Society.

Through my last 10 years of experience in Analytics Market Research, I offered bespoke data driven solutions to research problems, making complicated techniques simple and easy to understand, cutting through the jargon to focus on helping companies and brands take difficult decisions.

I have experience in trackers and ad-hoc projects, working in specific industries such as FMCG, Entertainment (adults and children data), Pharmaceutical, Finance.

I wrote several articles and co-authored a book on the effects of Brain Drain and Remittances of Immigration.

Speciality

• Data Quality, Validation and Cleaning
• Data Processing and  Reporting
• Data Vizualization (Infographics)
• TURF Analysis
• Brand Mapping
• Key Drivers Analysis
• Customer Segmentation
• Predictive Analytics
• Text Analytics
• Data Reduction
• Decision Trees
• Price Modeling (Price Sensitivity - Van Westendorp)
• RFM Analysis
• Multichoice Discrete Models (i.e. MaxDiff, Conjoint)
• Propensity Score Analysis
• Spatial Statistics
• Analytics training for researchers (IBM SPSS, R, Survey Reporter, Excel, Statistics)
• Dashboards (offline, online)