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The Statistical Company

Analytics in Market Research, Consulting,Training, Reporting


Always passionate about numbers and quantitative methods, I have a BA in Statistics - Economic Forecasting, a MPhil in Statistics -Econometrics and I am a Chartered Statistician of the Royal Statistical Society.

Through my last 10 years of experience in Analytics Market Research, I offered bespoke data driven solutions to research problems, making complicated techniques simple and easy to understand, cutting through the jargon to focus on helping companies and brands take difficult decisions.

I have experience in trackers and ad-hoc projects, working in specific industries such as FMCG, Entertainment (adults and children data), Pharmaceutical, Finance.

I wrote several articles and co-authored a book on the effects of Brain Drain and Remittances of Immigration.


  • Data Quality, Validation and Cleaning
  • Data Processing and ¬†Reporting
  • Data Vizualization (Infographics)
  • TURF Analysis
  • Brand Mapping
  • Key Drivers Analysis
  • Customer Segmentation
  • Predictive Analytics
  • Text Analytics
  • Data Reduction
  • Decision Trees
  • Price Modeling (Price Sensitivity - Van Westendorp)
  • RFM Analysis
  • Multichoice Discrete Models (i.e. MaxDiff, Conjoint)
  • Propensity Score Analysis
  • Spatial Statistics
  • Analytics training for researchers (IBM SPSS, R, Survey Reporter, Excel, Statistics)
  • Dashboards (offline, online)

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