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Market Research Consultant, Insightful Research


Expert research for the education & learning sectors.


We deliver insight that helps people learn, succeed in their careers, and access new opportunities.

We are experts in all aspects of education and we work across the education spectrum - from schools, to further and higher education, and professional development. We carry out research both in the UK and internationally. Our clients include publishers, awarding bodies, membership organisations and education institutions.

Our research spans social and market research. We use a range of traditional and innovative research methods to ensure your project runs successfully and within budget. We are known for being responsive and flexible. Every piece of work is important to us, and you are guaranteed senior-level involvement from start to finish.

Jill leads on all projects, but we also have links with other researchers to provide additional support where needed, or to help us work in other languages when we need to.


Insightful Research was launched by Jill Elston in 2012. Prior to starting the company, Jill had a long career working in academic, education and ELT publishing and was previously a Senior Market Research Manager for Pearson ELT. She is a member of the Market Research Society.

Jill is a displaced Lancastrian who has lived in Cambridge for over 20 years. When she is not working, she is an avid reader, likes to bake and cook and spends time trying to understand the intricacies of Marvel, Minecraft and Fortnite so she can understand what her teen and pre-teen boys and their friends are talking about.