Overview

Industrial & B2B Marketing, Research & Strategy. GRA Specialises in Engineering, General Manufacturing, Steel, Transport & Logistics, Supply Chain, ICT, Energy and Education sectors. Desk /online research, face-to-face, depth interviews and semi-structured online or telephone interviews.

Services

• Online, database & desk research.
• Depth & telephone interviews.
• Database development - using SwiftPage Act Professional, Goldmine, Excel  or client's own CRM system.
• Customer satisfaction & benchmarking, competitive intelligence.
• Marketing strategy & development.
• Group Discussions and Moderation.
• International research (Mainly Europe / Asia).
• Exhibitions.
• Sectors
  - Engineering / Manufacturing Industry.
  - ICT  - Particularly in Manufacturing, Supply Chain and Service sectors  (including Industry 4.0 Technologies), Connectivity in Industrial & B2B applications, WMS, Tracking & Traceability, Data Collection, Field Service.
  - Logistics, Transportation, Warehousing, Ports, Distribution Channels, Supply Chain Technology, ICT (Full Member of Chartered Institute of Logistics & Transport).
  - Energy  - Renewables, Recycling, On & Offshore Wind, Hydro, Solar,  AD & Biogas, Solar, Nuclear (including decommissioning), Natural Gas, Biomass - the manufacturing, marine development and construction supply chains and market trends for key energy sectors. GRA is also based on the Isle of Anglesey.
  - Heavy, High Capital Equipment  (related specification and decision-making procedures)
  - General experience in a wide range of Manufacturing sectors; Steel Industry, Food, Chemicals, Plastics, Paper & Packaging, Automotive Components, Machinery, Machine Tools, Building Materials etc.

About

Over 30 years Industrial and B2B Marketing & Research experience, working independently or as an associate on marketing, research & strategy projects for agencies and clients directly. Previously worked in manufacturing industry following a business studies education at Staffordshire and Aston Universities.

Recently started to 'carefully' incorporate Artificial Intelligence techniques into my research approach and methodology.

GRA undertakes all work in accordance with GDPR on the basis of 'Legitimate Interest' in the Products and Services concerned in each project.

I also teach Online. 5 + years experience, primarily International Baccalaureate, also developing Business English and ESP skills (having completed CELTA).  I enjoy this immensely and believe that it complements my market research and strategy work.

Interests..... football and sport generally, kayaking, canals and pottery.   I hope to travel more and experience different cultures in the future, possibly combining this with work projects.....