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Latest from the ICG
RECORDING: AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings
This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative...
The role and importance of moderation in qualitative market research in the age of AI
By ICG member Frank-Thomas Naether I have always been convinced that in a world that is becoming increasingly digital, qualitative market research will gain in importance. I remain convinced of this, especially in the age of AI. The new possibilities offered using AI...
The ICG’s Book Group
By ICG member Annabelle Phillips Our book group has two main formats: Discuss and debate: An ICG member takes the lead for this, giving a review and the headlines via a couple of slides and everyone has a discussion on the key points, what they think of the book (if...
QRCA Worldwide Conference 2025 is May 14-16 in Berlin!
By ICG members Pam Goldfarb Liss and Dave Kaye We are going. Are you? Don't miss the Early Bird deadline on March 26. REGISTER NOW! The rate goes up $300 after that, so it's a really good time to register. The biannual QRCA Worldwide Conference (once every two years)...
RECORDING: How to use the ICG’s eGroup (closed email group) more effectively
Are you using the eGroup mailer properly, or is it anxiety-ridden to do so ?😊 This is a closed session for all ICG members, whether you're active on the eGroup or less so. Join us for this short webinar on what the eGroup is and how to use it more effectively. More...
How To Unlock Your Hidden Potential
By Rachael Fraser, Leadership Coach and ICG member Do you ever feel like there’s more inside you - untapped abilities, unseen strengths, or a greater version of yourself just waiting to emerge? We’re all capable of more than we realise, but in the rush of everyday...