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Latest from the ICG
RECORDING: The Researcher’s Toolkit: Working Smarter with Gamma AI
This Knowledge Share has been sponsored by Indeemo. Most people have heard about Canva but have you used Gamma yet? If not, Andrew will show you how to create research stimulus, redesign existing reports, create newsletters, webpages, social media...
Power of Presence (PoP) Campaign – Results from Survey
During the Covid Pandemic of 2020/21, whilst in-person research was completely suspended, viewing facilities came together as an Action Group. During 2025, the group has evolved from coordination into collaboration (the ‘Collective’), working together to...
Lost in translation: why technology can’t replace the human touch
Article by ICG Advertiser, The Language Factory Translation is crucial for international business growth. As AI tools become more sophisticated, the question is: can machine translation replace human translators? The brief answer is no. While technology...
In a Comms Crisis, Speed Matters — But So Does Knowing What You’re Talking About (Why Market Research Matters)
Article by ICG member Nik Harta There are few things more heart-stopping than a communications crisis - it rarely arrives politely but comes crashing through the door, demanding an immediate response. Your phone lights up. Leadership wants answers. Legal wants...
Global Marketing Research: Gains, Gaps, and Guardrails
Article co-written by ICG member Preriit Souda and other academics in the Journal of Global Marketing Abstract Global marketing research has grown up arguing with itself about standardization versus adaptation, global versus local brands, culture as constraint versus...
Dr StrangeQual, or How I Learned to Stop Worrying and Love AI Analysis
By ICG member Arthur Fletcher For years I loved interviewing people and quietly dreaded everything that came afterwards. AI didn’t replace my craft - it gave it back to me. Most qualitative researchers I know love the same part of the job: The interviews The...