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Latest from the ICG
QualMinds and the rise of Ai moderation – part 2
By ICG member Hugh Carling Hot (ish) on the heels of the ICG's fascinating panel on AI, QualMinds was launched. Expert views on hot topics QualMinds is a small panel of expert independent researchers who each month will be sharing their views on a topical question...
Christmas Traditions in Behavioural Science Terms
Written by ICG member Iona Carter, as part of a series of posts she's writing on LinkedIn. Phil Barden (of DECODE marketing) and I teamed up this year to look at 12 Christmas traditions through the lens of behavioural science. I’ve selected a couple here to...
The Symphony Within the Data – Composing Insights with AI
Article by ICG member Arthur Fletcher Using Collaborative AI* to produce a research report is, in many ways, like composing a beautiful symphony. It begins with the interviews themselves: the raw...
RECORDING: The perfect AI partner to supercharge your research projects
We welcome Motives.ai to this 30-min Lunch&Learn session. Motives.ai brings the consumer to life through AI-moderated, video interviews – It is a project gamechanger in terms of speed, depth, breadth, value and client engagement, by optimizing...
RECORDING: Data Protection 2025 – New Rules/New Risks
This Knowledge Share has been generously sponsored by Indeemo. The Knowledge Share will be run by ICG member Jude Legg, and will aim to update members on what’s new in the world of data protection and offer some practical tips to maintain compliance....
Award for Independent Consultants 2025 – We have a Winner (and a Highly Commended)
A fabulous time was had by all 4 finalists of this year's Award for Independent Consultants at last night's MRS Awards Dinner in London. Huge congratulations go to our WINNERS: Wren Insight: Hannah Beech and Judith Terry Reimagining the Students’ Union: transforming...









