BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals

On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work.

However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives.  The challenges that businesses face on their journey are often the same, regardless whether they’re selling nappies to parents or components to factory production managers!

Join Trinity McQueen as they take you through a journey of;

• How research is used as a tool to help businesses gain commercial leverage in the supply chain
• How research can challenge ingrained perceptions and the status quo within businesses
• How research can be used to turn %s into £s

Lauren Elliott, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world.

More info about BIG events and to book this event here