This Lunch&Learn will be presented by ICG members Robin Shuker and Gwen Deloux. Field Agent

What is Field Agent?

Field Agent delivers fast, accurate retail information and shopper insights so brands and retailers can identify key growth opportunities.

Our approach provides instant on-site visibility and feedback on the shoppers’ real experience which includes: –

• The effectiveness of product stocking and display in-store (A1 tracking model)
• Insights into how Shoppers make purchasing decisions and why? (Photos and Videos)
• Assessment of product satisfaction, complemented by online retailer reviews

Why should you attend this Lunch&Learn?

Shopper research can be costly and time consuming, but it doesn’t have to be.

Discover how you could use the Field Agent mobile app and crowd of shoppers for your own in store research studies. Faster Cheaper Smarter.

Understand how you could use this methodology and some relevant case studies.

Field Agent will also be offering up to 10 attendees a free pilot study (10 Shopper Visits) and training on how to use the system.

 Who’s the session for?

Anyone wanting to know more about crowdsourced shopper research and interested in having access to the Field Agent platform and mobile app or partnering with the UK Team.

Robin Shuker Managing Director

After a career in advertising in the UK and Sydney, Robin got into market research through online focus groups and communities, then did some good old-fashioned face-to-face and set up the Field Agent® Business in the UK 2020.

Robin is also a past Committee Member of the ICG.

Gwen Deloux (Director of Insight)

Gwen Deloux is a market researcher with over 20 years’ experience. After working client side for over 10 years with P&G, Gwen started her own consultancy working with GSK, P&G, Philips, Unilever, Historic Royal Palaces, Nestle among others. She has been partnering with Field Agent over 5 years and is now Director of Insight.

www.fieldagent.co.uk

Register for this session here