A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this?

Paul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations, including:

• What makes a good segmentation?
• How to work with segmentation data
• Pros & cons of different segmentation approaches
• Demystifying some of the terminology – Personas, Demand Spaces, Audiences, Needstates etc.
• Top tips for successfully landing a segmentation with clients

https://www.linkedin.com/in/carneypaul/

Register for this training session here