This training session has been generously sponsored by E-Tabs
A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this?
Paul Carney of ClearCut Insights will share his experience from over 25 years of analysing and implementing segmentations, including:
- What makes a good segmentation?
- How to work with segmentation data
- Pros & cons of different segmentation approaches
- Demystifying some of the terminology – Personas, Demand Spaces, Audiences, Needstates etc.
- Top tips for successfully landing a segmentation with clients
https://www.linkedin.com/in/carneypaul/
