Collecting Qual in a Quant Environment

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Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?

Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution. AI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights. Specifically, this session will show you how to gain; ● Authentic insights: capture ‘the why’ through tone, facial expressions, and natural language ● Unified workflow: add qualitative depth without switching tools or platforms ● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone

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