About the session
Our industry sometimes feels overwhelmed with the amount of AI tools bursting onto the market promising to do what we have spent our lifetime perfecting for a fraction of the speed and price. We can be suspicious, cynical and a little bit terrified, or accepting, positive and excited. Or often both at the same time. This session seeks to look at how we worked within both those mindets and shows how we think AI Powered Qual will never replace us, but how it can completely enhance what we do, making us more competitive, able to take on bigger projects and liberate our time to focus on the strategic thinking our clients really pay us for.
Welcome to QualifyAI
Spun out of Firefish, we’re not ResTech mercenaries seeking to obsolete you (and us!) but taking a qual heritage built over 25 years and redeploying it in an AI world. We’ll show how using our platform is opening up new revenue opportunities for Qualitative research, reopening people’s eyes to the power of qualitative research, leading to incremental revenues and an appreciation for Qual by clients who simply don’t have the time or budgets to include Qual in its everyday decision making.
We’ll give you a tour of the platform and its use cases, and leave you with a sense of how you can take advantage of it to power your qualitative future, just as it is helping to transform Firefish, allowing our people to focus on our clients, to do bigger, more complex projects and opening up budget for more deeply human activities.
And we’d like to have a bit of a debate about AI, qual and the future too while we are at it.
Special Opportunities For ICG Members
It was lovely to spend time with you all and we really enjoyed the Q&A and the follow up chats we have been having. If you are interested in learning more about QualifyAI, we’ve a few things we’d like to offer to ease you in and give you a chance to explore the platform further and think about how you can write it into your projects:
-
If you are interested in seeing how it works from the POV of a participant, or to have a look around the dashboard, we have set up a demo project, so just get in touch and we can share links with you.
-
Anyone who gets in touch to chat further about QualifyAI by the end of August will be entered into a draw for a free trial project
-
Every ICG member can purchase the first project (for 50 conversations with your target audience) for £2500 instead of the standard £3500 (a third off!) which includes recruitment, incentivisation and project support to make sure everything goes smoothly…….)
We’d love to keep the conversation going and find as many ways as we can to support you in your projects and give you the chance to experience the power of AI in your Qual projects.
Cheers, Richard and Jem
The Speakers
Jem has spent the last twenty five years building a world class qualitative research agency that has excelled in understanding humans to deliver insight that has helped clients create compelling communications to drive brand growth.
Richard’s career has been rooted in innovation from the early days on the transition to online research, to building and selling mobile applications, to consultancy on transformation and now to the application of AI in research.