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The Glow Effect: Growing Your Business
29 Oct @ 1:00 pm - 1:30 pm
This Lunch&Learn will provide you with an introduction to Glow, a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. You’ll also hear more about their Growth Program, giving you additional benefits through your ICG Membership.
A bit about Glow
Glow offers a smarter, faster way to gain reliable consumer insights without requiring a full research team or complex tools. It’s a comprehensive research solution designed for teams in marketing, brand strategy, product development, or agency services that need to quickly validate ideas and make data-backed decisions. The platform helps users collect feedback from global panels, analyze data with built-in analytics and real-time dashboards, visualize insights in branded reports, and act on results faster with tools for decision-making, storytelling, and strategy.
Glow’s Growth Program is designed to help businesses grow by utilizing their advanced tech platform, which simplifies and broadens access to research. The platform excels at capturing real-time feedback from individuals in their natural context, leading to enhanced product development and accelerated insight generation. As part of this initiative, Glow is committing $100 million in hosting credits over three years to further support its users.
Marc Chester
Marc Chester is an Account Director at Glow, a leading on-demand research platform that helps progressive brands make faster, better decisions through advanced survey technology. With over 20 years of market research and consumer insights expertise, Marc has built his career working with industry-leading organizations including Euromonitor International, Lightspeed GMI, and Toluna. At Glow, he works with clients, helping them capture real-time insights from over 110 million people worldwide, with a focus on delivering high-quality data up to 3x faster than traditional research methods.