This intermediate session is for researchers who want to move beyond basic prompting and explore the less visible capabilities of AI. We’ll look at different types of AI, what they can do, and how to use them to streamline and elevate your research practice. You’ll learn how to build your own queryable knowledge bases, analyse complex qual and quant data more efficiently, and introduce AI-driven workflows that save time on routine tasks. If you’re curious about AI capabilities and want practical, non-technical guidance, this session is for you.

Nadia Antropova

Nadia Antropova is an insights and strategy consultant working with CPG brands, retailers, and agencies on mixed-method studies. She helps consumer brands build data-driven brand, channel, category, and portfolio strategies that support commercial growth. She also supports insights leaders in navigating the technology landscape, drawing on her experience in advanced analytics, global SaaS rollouts, and machine learning initiatives.

Register for this session here