Knowledge

RECORDING: Collecting Qual in a Quant Environment

19 May 2026 | Lunch&Learns, Research & Business Knowledge

Do you struggle to capture deep, qualitative insights within surveys that are primarily limited to quantitative, closed-ended questions?

 

Join Senior Account Manger Oku Egho and discover how to collect real-time video feedback in your research through QuestionPro’s VideoAI solution.

AI-driven emotion and sentiment analysis provides you with the flexibility to generate comprehensive reports and create snapshot views for instant insights.

Specifically, this session will show you how to gain;

● Authentic insights: capture ‘the why’ through tone, facial expressions, and natural language
● Unified workflow: add qualitative depth without switching tools or platforms
● Compelling Storytelling: share human stories and video clips that resonate with stakeholders more than charts alone

Recording here 

Presentation slides here 

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